The North Alabama chapter of the American Advertising Federation recognized the McComm Group for promotional excellence as a full-service advertising and communications firm at the 2017 ADDYs in Decatur’s historic Princess Theatre.
Toyota Motor Manufacturing of Alabama’s 15-year anniversary concert campaign, Toyota Summer Rev, received a Silver ADDY for its integrated, branded content. In addition to creating a responsive microsite that promoted the event across all device platforms, the McComm Group collaborated with TMMAL to design stage branding and concert memorabilia, while providing event support.
“Book Your Holiday,” an extended radio commercial for the Huntsville International Airport, was also honored with a Silver ADDY. The 60-second advertisement was a component of the Airport’s comprehensive campaign for the 2016 holiday season.
The American Advertising Awards is the industry’s most expansive competition with over 40,000 submissions each year. Its mission is to “recognize and reward the creative spirit of excellence in the art of advertising.”