Alabama Bass Trail logo

The Alabama Bass Trail… Now You’re Hooked!

We are honored the Alabama Tourism Director and the great folks at Alabama Mountain Lakes selected the McComm Group to cast their brand for the new Alabama Bass Trail. Starting with the development of a logo and the “Now You’re Hooked” tag line that’ll get any angler excited, we helped launch the statewide program with a sponsorship brochure, web site, trail guide brochure, print and online ads for BassMaster magazine, and set up the Facebook pages. In addition, we provided support for the launch press conference featuring Governor Robert Bentley. To check out images of the event and to see the governor holding “Big Bertha” – a 12-pound bass out of Lake Guntersville, visit our page.

  • Alabama Bass Trail website home page
  • Alabama Bass Trail website lake main page
  • Alabama Bass Trail website lake page logotype

ABT More Buzz than a Chatterbait: What’s all the racket? That noise you hear is the excitement created by the wildly popular web site by the McComm Group for the new Alabama Bass Trail. Built with anglers in mind, the site features detailed info on arguably the best bass waters in the world, including current conditions and reports from pro-fishermen. Need more? How about maps that not only show you where to launch, but where to fish. Still not satisfied? How about Pro Tips to show you what to throw. Yeah, that’s there and we’re not finished. Plus, a neat widget to search for and book accommodations near the lake of your choice.

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Thank you McWhorter Communications for knocking it out of the park on the Alabama Bass Trail web site!”

— Kay Donaldson, ABT Program Director

Alabama Bass Trail Lake logos

Brochure & Maps

Truly usable maps for all 11 Lunker Lakes. Working closely with our client, we spearheaded the map-building team to create 11 custom maps for this first-in-the-nation program. Important lake information such as the locations of marinas and fishing hot spots was combined with area tourism contact information in the 28-page rack brochure. The brochure was designed to capture your attention – regardless of which cover was to the front when displayed in welcome centers throughout the southeast. QR codes on each lake page sends the reader directly to the current lake water and weather conditions on the ABT web site.

Alabama Bass Trail brochure thumbnail

Alabama Bass Trail brochure thumbnail

Lunker Lake Trail Guide brochure illustration

Alabama Bass Trail lake map

ABT Press Conference

ABT Press Conference collateral

ABT Conference photo